This is Seth. In addition to upping the ruggedness quotient on the crew, Seth is running the wine, beer and spirits program.

Seth is a true believer when it comes to wine – he loves it, thinks about it, sees its potential and embraces its magic, and wants everyone else to as well. He believes that truly beautiful wines are made in surprising places, by surprising people, in surprising ways. And he is absolutely convinced that the only reason people don’t love these wines is that they haven’t met them yet – he’s hoping to make the introduction at Journeyman.

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